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LIBRARY STRATEGIC PLAN
FISCAL YEARS 2003/2004 THROUGH 2006/2007:

Executive Summary:

From January 2003 through March 2003, The Pima Public Library completed the strategic planning process, The New Planning for Results, approved by the Arizona State Library and the American Library Association. The community committee involved in this process chose three public library service responses. Listed in priority order they include:

  • Current Topics and Titles – to provide community members the materials, programs, and services needed to meet their recreational reading interests

It is the library’s goal to provide the adults in Pima, including the Hispanic community, with the materials and services to meet their recreational reading needs by providing more current fiction and audio books and supplemented by the InterLibrary Loan Service; to provide the children of Pima improved programming and materials by outsourcing the Summer Reading Program, partnering with the school to provide a suitable place to hold the Summer Reading Program, improving the quality of the current outreach programming, and purchasing more children’s fiction; and to create a more comfortable and spacious place inside the library for recreational reading by reconfiguring the bookshelves and purchasing new chairs.

  • Information Literacy -- the opportunity for community members to find, evaluate, and use information in both print and electronic formats

It is the goal of the library for all patrons to be able to find the print materials they need quickly and easily by improving signage and weeding the collection of outdated books; for adult patrons to have the ability to find, evaluate, and use electronic information by providing training on our electronic card catalog, our First Search Database, and by providing basic computer classes; and for school aged children of Pima to be aware of the electronic and print resources available at the library by providing field trips and library orientation.

  • General Information -- the means for community members to get answers to their questions

It is the library’s goal to provide the means for community members to get answers to their questions by maintaining a small core collection of current reference material in print and keeping an extensive electronic collection of resources on its website.

 

Introduction:

Last summer while at a State Library training session, Vicki Foote, Director of the Pima Public Library, heard about a strategic planning program, The New Planning for Results, that the Arizona State Library was going to be administering. The State Library received a large Federal grant and decided to train about 25 librarians throughout the state in the facilitation of this program and then employ them to help plan the interested libraries in the state. Vicki Foote underwent the training to become a planning facilitator in August of 2003 and put the Pima Public Library on the list of libraries to be planned.

This planning process, in comparison to others used by libraries across the country, is less time-intensive, is community based, and is easy to implement. Vicki presented her wish for the library to be planned to the library board and to the Pima Town Council and got approval. A nine-member community committee was selected by the Library Board and the Director.

The committee met for the first time January 24, 2003 and, led by facilitator Nancy Guerrero, Elsie Hogan Library Director (Willcox), they were involved in a visioning process that helped them see where they wanted Pima to be as a community in ten years. These included areas of infrastructure, recreational opportunities, better schools, a community center, a cleaner community and increased civic pride. They looked at Pima in terms of its strengths, weaknesses, opportunities, and threats. Some of the strengths mentioned were the size of the town, good water, a variety of religions and schools, pioneer heritage, strong town government, safe community feeling, the Fire Department and EMTs, and good weather. Some of the weaknesses discussed by the committed included the lack of shopping availability, a clannish attitude exhibited by some members of the community, lack of tax base, lack of employment, exporter of youth, teen pregnancy, and diminished respect for and pride in the community.

After the committee had listed all the strengths, weaknesses, opportunities, and threats for Pima, they came up with a list of needs. These included expanded youth programs, light industry, more recreation, and a large community meeting room. Vicki Foote then gave a presentation on the current state of the library and the committee was given the opportunity to make any amendments to the list of needs.

The committee then chose six of a possible thirteen public library service responses. A Service Response is simply defined as a way for a library to address community needs.

These were: Basic Literacy, Current Topics and Titles, Formal Learning Support, General Information, Information Literacy, and Local History and Genealogy.

The Director made packets of information for each member of the committee, each library board member, and the library staff. This packet included the vision statements, the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, the needs, and detailed information on the six service responses that had been selected in the preliminary vote.

The Director then met with her assistant, Frances Rogers, and they went over all six of the services responses picked by the committee. Their goal was to narrow the list to three and provide supporting reasons for choosing those particular ones while rejecting the others. Then the Director met with the Library Board and they also went through the same discussion. Both the staff and the board were in

agreement on the service responses they chose. The Director then combined the information gathered in these two meetings into a comprehensive report and presented it to the community committee at the second meeting, February 28, 2003. The committee asked the Director numerous questions about the three service responses chosen by the library staff and board. They quickly came to consensus and chose the same three service responses the staff and board had chosen. Listed in priority order, these are:

  • Current Topics and Titles
  • Information Literacy
  • General Information

The committee then identified the target audiences for these three service responses and the second meeting ended.

The facilitator and the Director of the library met on March 3, 2003 and wrote goals and objectives for each of the three service responses.

The committee met for the last time on March 28, 2003 and was presented with the draft plan. The Director went over the plan with them and changes were made as were necessary.

The finished plan was presented for approval of the Library Board on April 8, 2003.

It was submitted for approval of the Pima Town Council on May 6, 2003.

Mission Statement:

The Pima Public Library provides library users of all ages the materials, programs, and services needed to meet their recreational and educational reading interests; the opportunity to find, evaluate, and use both print and electronic information; and the means to get answers to their questions.

Goals & Objectives:

Service Response – Current Topics and Titles

A library that provides Current Topics & Titles helps to fulfill community residents’ appetite for information about popular cultural and social trends and their desire for satisfying recreational experiences.

Goal #1 – Adults will have materials and services to meet their recreational needs.

  • Objective #1 – The number of new general fiction books purchased will increase by 10% each year.
  • Objective #2 – The number of new western paperback books will increase to 10 each month during Fiscal Year 03/04
  • Objective #3 – 25% of all new videos purchased will be in the DVD format beginning in Fiscal Year 2003/2004. This percentage will increase incrementally until all purchases are in the DVD format beginning in Fiscal Year 06/07.
  • Objective #4 – The audio book collection will increase by size and quality through a depository collection of 25 titles from Safford City – Graham County Library to be rotated every three months.
  • Objective # 5 – The number of Young Adult titles purchased monthly will increase to three during Fiscal Year 03/04 and will increase by one title per month each Fiscal Year until a total of six titles per month are being purchased in Fiscal Year 06/07.

Goal #2 – The Hispanic community will have reading materials and services that meet their recreational reading needs.

  • Objective #1 – The number of Spanish language books will increase by 25% during Fiscal Year 2003/2004 and 10% each year thereafter.
  • Objective #2 – The number of InterLibrary Loan requests in Spanish will increase by 10% each year.

Goal #3 – Children will have the materials and programs necessary to meet their recreational reading needs.

  • Objective #1 – The number of easy books and juvenile fiction purchased will increase by 10% each year.
  • Objective #2 – The creation of new preschool storytime programs will increase by 5 each year.
  • Objective #3 - The quality of outreach programs will improve as indicated on a survey of the school teachers and DES providers that receive outreach services by the end of school year 2003/2004.
  • Objective #4 – The amount of space for the Summer Reading Program will increase to accommodate every child who desires to be in the program by July 2003.
  • Objective #5 – The Summer Reading Program will be outsourced through a partnership with the Pima High School Homemaking Department beginning in Fiscal Year 2003/2004.
  • Objective #6 – The number of children participating in the Summer Reading Program will increase by 10% each year.

Goal #4 – All library users will have an inviting comfortable place to enjoy recreational reading.

  • Objective #1 – The size of the reading area will be expanded by reconfiguring the bookshelves in Fiscal Year 04/05 or sooner.
  • Objective #2 – All the library chairs will be replaced with comfortable sturdy seating during Fiscal Year 04/05.
  • Objective #3 – Three lounge chairs will be secured through donation or auction during Fiscal Year 04/05.

Service Response – Information Literacy

A library that provides Information Literacy service helps address the need for skills related to finding, evaluating, and using information effectively.

Goal #1 – All patrons will have the opportunity and ability to find print materials quickly and easily.

  • Objective #1 – 75 % of all patrons surveyed in December 2003 will say that the major weeding of old materials from the library shelves made it easier for them to find the materials they were looking for.
  • Objective #2 – 75% of all patrons surveyed in December 2003 will say that new signage in the library helped them find print and other materials faster.
  • Objective #3 – All new patrons will have the opportunity to be trained in the use of the electronic card catalog and the number of new patrons trained will increase to 50% by Fiscal Year 2004/2005.

Goal #2 – All adult patrons will have the ability to find, evaluate, and use electronic information.

  • Objective #1 – Computer workshops for adults will increase to 3 times a year beginning in Fiscal Year 2004/2005.
  • Objective #2 – Senior citizen attendance for computer workshops will be 5 or more for each program offered beginning in Fiscal Year 2003/2004.
  • Objective #3 – All adult library users will have the opportunity to attend one First Search workshop every six months.
  • Objective #4– Library orientation will be offered to all Pima High School English classes at the beginning of the school year 2003/2004.
  • Objective #5 – All Pima High School Freshman English classes will be offered a library orientation annually beginning school year 2004/2005.

Goal #3 – School aged children will be aware of the electronic and print resources available at the Pima Public Library.

  • Objective #1 – All classes at Pima Elementary and Discovery Plus will be invited to attend one field trip for library orientation during school year 2003/2004.
  • Objective #2 – All first grade classes of Pima Elementary and Discovery Plus will be invited to attend one field trip annually beginning school year 2004/2005.
  • Objective #3 – All Pima Junior High School English Classes will be offered a library orientation at the beginning of the school year 2003/2004.

Service Response - General Information

A library that offers General Information helps meet the need for information and answers to questions on a broad array of topics related to work, school, and personal life.

Goal #1 – All patrons will have the means to get answers to their questions.

  • Objective #1 – Electronic reference sources on the Pima Public Library website will increase by 5% beginning in Fiscal Year 2004/2005.
  • Objective #2 – A core collection of current print reference materials will be established in Fiscal Year 2004/2005.
  • Objective #3 – The print reference section established in Fiscal Year 2004/2005 will be kept current by reviewing it annually, weeding it as necessary, and purchasing a new set of encyclopedias every three years.

Selected Activities:

Although not all of the activities of the library will be listed here, a few have been selected to demonstrate some of the newer services the library intends to offer and the innovative approaches the library is taking.

  • Purchase more books for recreational reading
  • Add DVD’s to the video collection.
  • Secure a depository collection of audio books
  • Participate in One Book Arizona yearly
  • Increase library usage in the Hispanic community
  • Partner with the Pima Schools to provide a better place for the Summer Reading Program
  • Outsource the Summer Reading Program
  • Reconfigure the bookshelves to gain space
  • Provide new signage
  • Provide better library seating
  • Use volunteers to train patrons in use of Electronic Card Catalog and First Search database
  • Provide adult internet classes
  • Provide library orientation to all school-aged children in Pima schools
  • Revamp the library website
  • Update encyclopedias on a regular basis

Note: The activities undertaken by the library will be closely monitored by the library staff and board to assure they are bringing the library closer to its goals. Activities may change, be added, or discontinued as the need arises.


Acknowledgements:

Planning Committee:      
Lynn Skinner Pima Town Council
Nancy Guerrero Plan Facillitator
Mark Squires
Pima Schools
Lynn Osman Library Board
C.B Fletcher Retiree
Lesley Talley Full-time Homemaker
Jonathan Reidhead Pima Youth
Janene Braithwaite Social Services
Edres Barney Eastern Arizona Museum

Ophelia Rodriguez

Hispanic Community

 
Library Board Library Staff

Kathy Maxwell – President
Lynn Osman

Sue Cramer
Gwen Parra
Joyce Skinner
Kim Crocket

Vicki Foote – Director
Frances Haynes-Rogers – Assistant

Pima Town Council Town Manager

Vaughn Grant – Mayor
Joe Goodman – Vice-Mayor
Vince Kieffer
Larry Morris
Lynn Skinner

 

John Bryce

Funding for this project provided by the federal Library Services Technology Act, administered by the Arizona State Library, Archives and Public Records.

Special Thanks to Jane Kolbe, Mala Muralidharan, and Sandra Nelson.

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Copyright 2004-2005© Pima Library. All rights reserved. Contact librarian@pimalibrary.org for questions on the library.

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